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Marketplace Terms of Reference (ToR)
Website: Gakire.com – Affiliate Marketing Marketplace
1. Purpose
The purpose of this Terms of Reference (ToR) is to define the framework, roles, responsibilities, and operational rules governing the activities of the Gakire.com affiliate marketplace. This ToR ensures all parties—including affiliates, merchants, and platform administrators—understand the procedures, obligations, and standards to facilitate a secure, fair, and efficient online marketplace.
2. Objectives
Facilitate a reliable platform for merchants to promote their products and services via affiliates.
Enable affiliates to access diverse campaigns and monetize their traffic efficiently.
Maintain transparency, compliance, and security in all marketplace transactions.
Establish standardized rules for dispute resolution, commission payments, and campaign management.
Promote trust and accountability among all stakeholders.
3. Scope
This ToR applies to:
Merchants: Businesses registering campaigns on Gakire.com to promote products/services.
Affiliates: Individuals or entities participating in campaigns to generate leads, sales, or other desired actions.
Marketplace Administrators: Platform operators managing registration, verification, payments, and overall compliance.
End Users/Visitors: Individuals accessing the marketplace content for affiliate links or product information.
The marketplace covers:
Affiliate program registration, management, and approval.
Tracking and reporting of affiliate-generated traffic, leads, and conversions.
Commission calculation, invoicing, and payment processing.
Dispute resolution mechanisms between merchants, affiliates, and users.
Compliance with legal, privacy, and data protection requirements.
4. Roles and Responsibilities
4.1 Marketplace Administrators
Manage and maintain the Gakire.com platform.
Approve merchants and affiliates based on eligibility criteria.
Ensure accurate tracking and reporting of affiliate activity.
Handle commission disbursement in accordance with agreed timelines.
Enforce platform policies, terms, and compliance standards.
Mediate disputes between merchants and affiliates.
4.2 Merchants
Register campaigns with accurate and complete details (product, pricing, commission, terms).
Provide timely and accurate tracking information for affiliate activity.
Pay commissions to the platform or directly to affiliates, as per agreed terms.
Ensure campaigns comply with applicable laws and advertising standards.
Respond to affiliate inquiries and performance reports promptly.
4.3 Affiliates
Promote merchant products/services using approved marketing methods.
Follow ethical marketing practices and platform rules.
Track performance accurately using provided tracking codes or links.
Comply with data privacy regulations (e.g., avoid unauthorized collection of user data).
Submit payment requests and reporting accurately.
4.4 End Users
Engage with affiliate content responsibly.
Follow links, complete actions, or make purchases at their discretion.
Report any suspicious or unethical practices observed on the platform.
5. Marketplace Operations
5.1 Registration & Verification
Merchants and affiliates must register using valid credentials.
Administrators verify accounts before granting platform access.
Documentation may be requested to confirm identity and legitimacy.
5.2 Campaign Management
Merchants define commission rates, payment structures, and campaign durations.
Campaigns must comply with platform rules, including ethical advertising standards.
Affiliates can select campaigns to participate in, subject to approval where applicable.
5.3 Tracking & Reporting
Gakire.com provides tracking links, codes, or APIs to monitor affiliate performance.
Detailed performance reports (clicks, leads, sales) are available to merchants and affiliates.
Discrepancies must be reported within a defined timeframe (e.g., 7 days).
5.4 Payment Terms
Commissions are calculated according to campaign-specific rules.
Payments are made to affiliates via approved methods (bank transfer, e-wallet, etc.).
Payment schedules are defined in merchant agreements (e.g., monthly, weekly).
Fees, refunds, and chargebacks are handled per platform policy.
5.5 Dispute Resolution
Initial disputes are mediated by platform administrators.
If unresolved, disputes may escalate to third-party mediation or legal action.
Decisions are guided by campaign terms, transaction records, and evidence submitted.
6. Compliance & Legal Requirements
All parties must comply with local and international laws regarding online advertising, affiliate marketing, and e-commerce.
Privacy and data protection laws must be respected (e.g., GDPR, CCPA where applicable).
Prohibited activities include:
Fraudulent leads or traffic generation
Spam or deceptive marketing
Unauthorized use of intellectual property
Platform administrators reserve the right to suspend or terminate accounts violating terms.
7. Confidentiality
Sensitive business information, including campaign details, commissions, and user data, must remain confidential.
Affiliates and merchants must not share proprietary or personal information outside the platform without consent.
8. Performance Monitoring
Administrators regularly monitor campaigns for compliance and performance quality.
Merchants and affiliates are expected to meet minimum performance and quality standards.
Accounts failing to comply may be warned, suspended, or terminated.
9. Review & Amendment
This ToR is reviewed periodically (e.g., annually or as needed) to reflect updates in law, platform features, or marketplace practices.
Changes are communicated to all stakeholders via the platform or registered contact emails.
Continued use of the platform after amendments constitutes acceptance.
10. Acceptance
By registering and participating in Gakire.com:
Merchants, affiliates, and users acknowledge understanding and acceptance of this Terms of Reference.
Failure to comply may result in suspension, termination, or legal action.
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